Our Story
Timeless. Distinct.
Unmistakable.
The Beginning
SIDR & MEHR began from a small, personal journey—a modest retail stall devoted to the world of fragrance. What started as a simple endeavor, rooted in a love for scent and tradition, has grown into a clear ambition to build something refined.
Our brand is young, but our vision is clear: to create fragrances that honor timeless traditions while embracing modern sophistication. We believe in simplicity, craftsmanship, and staying connected to our roots.
We are not claiming decades of heritage. We are building something new—with honesty, passion, and respect for the art of perfume.
The Name
Rooted in Nature,
Refined for Today
The name SIDR is inspired by the Sidr tree—also known as the jujube tree—a symbol of resilience, purity, and quiet natural beauty. For generations its leaves have been treasured for their simplicity and connection to the land.
This connection forms the quiet heart of our philosophy. We craft fragrances that feel both familiar and distinct—scents that honor tradition while meeting the tastes of today.
The Sidr Tree
Resilience · Purity · Timeless presence
Our Approach
Every fragrance is a carefully composed blend of tradition and intention.
Quality
Premium ingredients and meticulous attention to every composition.
Authenticity
An honest story. No false heritage—only genuine passion for scent.
Timelessness
Scents designed to endure—fragrances that will not feel dated.
This is just the beginning.
We are building a brand that values craft, tradition, and modern elegance. Join us on this journey.
Connect With Us